Your Digital Partners
Introduction to Blueshift. Talk about the most important piece of information first. Speak in layman terms, don't try to be clever or creative, keep technical jargon to a minimum. Write for lazy readers by making the content easy to read. Use short paragraphs – four sentences max. Use short sentences – twelve words on average. Skip unnecessary words. Shorten your text.
Make us feel human, approachable, and trustworthy. Talk about relevant topics such as:
- Our company history
- Our work environment
- Our company culture
- Our team members
- Mission, Vision, and Values
Content below is from the old Blueshift website:
*Over the years we’ve worked with companies in a variety of industries, within Manitoba and across Canada. We know that trusting your business’ value to an outside agency can be tough – which is why we always focus on the relationships we have with our clients, rather than simply the bottom line of a contract.
Blueshift is a Microsoft Certified Partner specializing in the development of intranets and portal solutions using Microsoft technology, specifically Office 365, OneDrive for Business, and SharePoint platforms.
We are a Gold Microsoft Partner and hold an organizational competency in the Collaboration and Content. Our consultants have attained professional accreditation via the Microsoft Certifications Program. We also work with a number of carefully chosen subcontractors, who we trust to represent us, and work with our clients directly.*
Drive the Point Home and Add a Call-to-Action
Summarize what you just talked about above. Reiterate the potential value of the current solution relative to their business.
Add a simple call-to-action message related to the current page/topic. Avoid sounding pushy or needy. First, give them a reason (hint: value proposition above) to act, then encourage them to contact us.